This is cool - thanks for sharing!

Maybe you've already seen this Tom but, if not, the Rethink Priorities team published some findings from testing different framings of EA and longtermism here. The 2024 pulse also has a few interesting reports that may be useful. But I agree, if there's more research it'd be super useful to see it. 

Thanks, Emma! And sorry for the rather curt comment. I typed it out while my phone was dying and I was on the move after a rough start to the day. In hindsight, it came across more strongly than I intended.

I really appreciate the context you shared. To give a bit of background from my side: it’s felt like things are moving quite quickly on CEA’s end with branding and related work (which is exciting!), but from where I sit, it’s sometimes felt like orgs like ours are struggling to keep up. I can’t speak for all community builders, but I usually try to follow CEA’s lead to keep things coherent across the ecosystem — so the lack of engagement has at times felt a little disorienting, and honestly, a bit disempowering.

For example, we’ve recently been putting quite a bit of time and money into revamping our website and visual identity. If we’d known more about what was happening at CEA, it could have helped shape our direction. A short note to CEA's groups team, which could have been forwarded on, would have gone a long way — something like: “Hey, we’re working on EA brand stuff at the moment. It’s being informed by such-and-such findings. Here’s our rough timeline and broad direction. More soon”.

What’s made that feeling a bit more acute is that I’d actually tried to reach out a couple of times to find someone at CEA to talk with about this, but didn’t get a response. I almost certainly didn’t go about it the right way (in hindsight, I probably should’ve just emailed you directly), but that lack of feedback added to the sense of being out of the loop.

That said, I’m really glad to hear about the progress and new capacity on your team, and I’d love to stay in sync however we can. And sorry once again for the abrasive tone of my comment!

I've been thinking about creating an EA Reddit account to contribute to EA-related discussions on there. This has prompted me to get round to it finally.

Great stuff! And thanks for taking the time to share what you’ve done.

Do you know if the team working on the EA brand project would be up for talking with professional community builders? At EA Netherlands we’re working on our brand quite a bit at the moment, and I think a few other national organisations are too. Since national orgs are often the main entry point for EA in their region, I think this should probably be done in coordination with CEA to make sure we’re all aligned. 

To speak frankly, I’m a little surprised professional community builders haven’t been involved in brand work so far. (This comment isn’t addressed to you Agnes, from what I understand it’s not your responsibility to keep brand stakeholders in the loop! Writing it here in case a relevant person reads it).

Again, thanks for this work, it looks great! 

Thanks!

Very cool! Thanks for sharing. 

I’m curious, what proportion of your readers does Mailchimp report as being based in Amsterdam? I’m sure it’s quite misleading for various technical reasons but I’m still intrigued.

I heard from the EA Survey team that Amsterdam was the sixth largest hub, in terms of respondents, in the 2024 survey (2.4%). The biggest hub was London, which generated something like 6% of respondents. 

You’re welcome :) 

I suspect it's mostly the way you've written it. As a rule of thumb, always aim for high reasoning transparency. I asked ChatGPT o3 to rewrite it in a style that's more likely to appeal to EAs and that frames it in terms of reducing the risk of stable totalitarianism. I've pasted its output below.

"Claim. A second Trump presidency would raise the probability that the United States drifts toward a technologically-entrenched autocracy, thereby increasing the global risk of stable totalitarianism — a scenario where an oppressive regime locks in power for centuries or more.¹

Why that matters. Even a <1 % chance of permanent totalitarian lock-in constitutes an existential risk: it would foreclose almost all future value while inflicting vast suffering.² Emerging tech — especially frontier AI, ubiquitous surveillance, and autonomous weapons — could remove the usual checks (elite defection, popular uprising, leadership succession) that historically topple dictatorships.³

Mechanisms by which Trump plausibly raises the risk:
• Erosion of democratic guard-rails. Intent to purge the civil service and use federal agencies for partisan aims weakens the institutions that normally resist autocratic consolidation.
• Politicised AI and surveillance. Allies have floated centralising control of federal datasets and AI models; misused, these tools could neutralise opposition and entrench rule.
• Norms against power transfer. Open refusal to accept electoral defeat in 2020 signals willingness to test the limits of constitutional constraint.

Scale & neglectedness. The U.S. controls ~25 % of world GDP and a decisive share of AI R&D; trajectory changes here propagate globally. Yet only ~$70 m/yr flows to non-partisan democracy-protection charities, versus >$10 bn in partisan spend.

Tractability. Cost-effective levers include:

1. State-level democracy infrastructure (voter-registration, local media fact-checks) — historical cost ≈ $300–400 per net vote.
2. Legal defence funds for civil-service whistle-blowers.
3. AI-governance policy work that limits executive control over surveillance and autonomous-weapon deployment.

Next steps for funders / organisers: commission a quick Rethink Priorities dive to refine the risk delta; pilot $1–5 m to the most effective democracy-protection orgs; reassess post-election.

¹ See 80,000 Hours problem profile on risks of stable totalitarianism. 80,000 Hours
² 80k’s BOTEC puts the century-level risk at ~0.3 %, with other experts’ estimates up to 5 %. 80,000 Hours
³ Advanced AI could give a ruler decisive military, surveillance and succession advantages, removing historic failure modes for dictatorships."

You’re right to flag the risks of introducing pay gates. I agree it would be a mistake to charge for things that are currently core to how people first engage, especially given how many people first get involved in their 20s when finances are tight.

I think the case for a supporter membership model rests on keeping those core engagement paths free (intro courses, certain events, 1-1 advice, etc.), while offering membership as an optional way for people to express support, get modest perks, and help fund infrastructure.

I also think the contrast you draw between the two (mountaineering clubs = self-benefit, EA = other-benefit) is too simplistic. Most people who get involved in EA do so because they want to become more effective at helping others. That’s a deeply personal goal. They benefit from gaining clarity, support, and a community aligned with their values. EA resources serve them, not just the ultimate beneficiaries.

Likewise, mountaineering clubs aren’t purely self-serving either — they invest in safety standards, trail access, training, and other mountaineering public goods that benefit non-members and future members. 

In both cases, people pay to be part of something they value, which helps them grow and contribute more, and then the thing they value ends up growing as well.